The label Soov is launched by Lavanya Anand (an alumni of Delhi University) who understands the power of the simplicity, aesthetics, and ever-growing culture of fashion in the jewellery segment. She doesn't call herself a fashion designer since she does not abide by any percepts of fashion. Her designs are timeless and are not bound by ever-changing fashion trends. She believes that the right jewellery has the power to enhance one’s personality and confidence. She says, “Style is a way to say who you are without having to speak; every individual must create his/her unique style to leave a pleasant impression. Lavanya envisions making every woman look beautiful and confident by offering chic and classy designs that are at par with beauty standards. She doesn’t call herself a fashion designer since she does not abide by any precepts of fashion. Her designs are ageless and are not limited by ever-changing fashion trends.
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If you are fortunate enough to have a sister, you already understand the importance of your relation...
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One kind deed is enough to bring light to the whole world. Surprise someone, maybe a loved one with ...
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Soov believes in preserving our cultural rituals while bringing the top trends to life May this k...
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